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Friday, October 7, 2011

Huggies® Sells A Load Of Crap With Slip-On Diapers

Slip off, slip on, yeah, right.
Advertising. Oh, advertising. It has the power to move us and motivate us. We are sold benefits we don't need and we are introduced to works of art that are so clever we feel compelled to buy. Some advertising is plain and straightforward. Some makes life look a lot easier than it really is and that is what a popular brand of diapers is doing with their latest campaign. Huggies® is selling a load of crap with their Slip-On Diapers.

In Huggies®' ads selling the new Slip-On Diapers, it shows a parent easily sliding a diaper off of a fast moving baby and sliding a clean, fresh diaper onto that scurrying child. Apparently, no one in Huggies® ad department has had a baby.

What looks so quick, simple and magical in a television commercial is miles away from reality.

When you have a baby, you need to have diapers - disposable, cloth, shop rags, whatever, but you need diapers. Another necessary product are wipes. Diapers. Wipes. Two must have items. They are not inseparable from each other.

Why? Even if your tiny tot has only expelled seven gallons of milk and apple juice, you still have to wipe the moisture from them or they get diaper rash in a very bad way. And you don't have to wonder if they have diaper rash, they will let you know, no matter what hour of the day or night it is.

Now that I've tackled the easy part - the dribble, draining or urinary flushing - we get to the thicker part of this discussion. If you've had a child, you know exactly what I'm talking about - that aromatic paste of bowel processed strained peas and carrots. If you're lucky, it's really solid. But that's only on a good day. Usually, your bundle of joy - excuse me - I shouldn't say usually - your bundle of joy will never wave his or her hand in the air and say, "Mom, Dad, I'm packing a load." No. They do their business and then go about their business. Which means that whatever came out has had plenty of time to get smashed and squished into every crevice of their little bodies. Hence the absolute need for a wipe.

What I want to know is in what imaginary world does the advertising department of Huggies® reside?

You cannot whip a diaper off of a baby and whip a new one on without some surface work. Remember the wipes? Wipes, possibly an ointment, a little powder, a pat on the rump and then the new diaper can be installed. This whole illusion of a speeding baby being changed like a tire in seconds at the Indy 500 is complete crap. Or should I say, it completely ignores the crap. And with the cost of diapers, I can guarantee you no parent is changing diapers if all your child has is gas.

Yes, advertising can be so wonderful when it is raised to an art form. It can also be loud and abrasive when it is produced by the local used car dealer. But then there are the grand illusions. With its latest ad campaign, Huggies® is selling a load of crap with its Slip-On Diapers. Vrrrrrooooommmm... "Quick, jack her up, swap diapers and let her go." Yeah, right.

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