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Saturday, September 10, 2011

Remembering The Edsel - an ALL MY DONUTS film

What does the front grill remind you of on the Edsel?
In the pantheon of automobiles manufactured in the United States, there is probably no more infamous car than the huge project Ford Motor Company released in late 1957. The name of the car became synonymous with failure. Whenever someone came up with a bad idea, they used this name to let you know - "That's a bad idea." A friend of mine, Mike, invited me to a car show of these clunkers at a local hotel. The following video takes you on a journey, as we take some time "Remembering The Edsel - An All My Donuts Film." (Originally published on my other blog 8/22/11)

Part of the problem with the Edsel is that consumers didn't see where it fit in amongst the offerings from Ford. There were also some innovation on the car that were unpopular with car buyers.

One of the worst innovations was the transmission shifter was push button and the buttons were centered on the steering column. When motorists went to honk the horn, they accidentally changed gears.

The station wagon tail lights were arrows pointing inward. People following an Edsel were confused as to which direction the car was actually going to turn.

Another comment was that the unique front grill of the Edsel looked like a vagina.

U.S. and Canadian sales were dismal and production on the cars, even after a revamp of the body style, was ceased in 1959. Only a couple thousand Edsel's were sold for the 1960 model year. And the Edsel faded away into automotive infamy.

And there you have the largest failure in American automotive history. But today, the Edsel owners love their cars. And we had to take some time Remembering The Edsel - An All My Donuts Film.

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