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Wednesday, September 7, 2011

Domino's Pizza Japan To Build On The Moon

Domino's Pizza Japan to build on the moon.
There are dumb ideas and then there are really dumb ideas - aka - marketing schemes. When you take your really dumb idea to the media, you're only looking for attention. On September 6, 2011, Domino's Pizza Japan announced it would build a pizzeria on the moon.

Trying to figure out an ethereal way to promote the 25th Anniversary of Domino's in Japan, the Rising Sun division of the pizza giant has pulled out all the stops on this faux-franchise. They have a website. It's titled "Moon Branch Project" and they hired a firm to come up with an estimated cost of the project - $21.7 Billion. It would take 15 shuttle-type crafts 70 trips to get the building materials and pizza dough to the moon.

What's even more ridiculous than the really dumb idea is that a number of news outlets around the world took it seriously. Readers wrote in that they would never go to Domino's again because they should be spending the money on feeding starving kids in ... China ... Japan ... Earth.

Domino's is trying to take the next leap in space in the pizza universe. Pizza Hut delivered pizza to the International Space Station in 2001.

If you'd like to check out the artist's renderings and keep tabs on the project, check out the "Moon Branch Project" website: http://moon.dominos.jp/

Follow along as Domino's Pizza Japan plans to build on the moon. I hear it's Take-Out Only.

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