For the last year or two, Allstate Insurance has been using actor Dennis Haysbert (The Unit) as their spokesman. He's a good choice. He's polished, articulate and most of all - trusted. So, when Haysbert speaks, we want to believe him.
Currently, Allstate Insurance is running a commercial that completely rankles me. It features Haysbert standing in the center of the screen and reciting copy that goes something like this (this is not an exact transcript, but it's close enough).
When you buy something and you're not happy, you should get a refund. If you are not happy with your insurance company, ask them for your money back, and if they call you crazy, tell them that you are switching to Allstate Insurance, because at Allstate we believe you should get a guarantee. If you are not happy with Allstate Insurance, you will get a six month credit on your insurance.
Did you catch the big switcheroo? Allstate is challenging you to get your money back from your current insurance company. And if they don't fork over the cash, dump 'em.
Well, if Allstate messes up, they'll generously give you a SIX MONTH CREDIT on your policy. In other words, Allstate ain't givin' you your damn money back, either.
On the surface, it all sounds real good, but Allstate won't do what they challenge you to do.
You can't blame Haysbert, he's just the spokesman and he's doing it for money. But some clever schmuck in Allstate's marketing department thought he could slip this one by us. Well not me.
What you do is up to you. But this type of advertising drives me nuts.
I'm not an Allstate customer, but I don't plan to ever be - since I can't get my money back.
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